Ready to take your floral design goals fromdreamingtodoing?
If you’re ready to join the floral industry—as a designer, a shop owner, a farmer-florist or any number of other creative business models—Bravo!We’re here to help you see it through.
In building your florist portfolio, you’ll be taking an important step to bring your floral career dreams into reality.
When you discover everything that’s needed to start a small floral business or a new career in the floral industry, It can be abitoverwhelming at first.
But every floral pro starts at the very beginning (yes, even your favorite designers on Instagram)—so just take one step at a time.
Team Flower Member Kelsey Lake writes, “One way to stand out and showcase yourself as a valuable asset, even as a beginner, is to create an online portfolio of your work for potential employers.” And this guide will help you do just that!
In this article, you’ll get the answers to the following questions:
1) What is a floral design portfolio?
2) What should your florist portfolio include?
3) How should you display or share your portfolio?
4) What types of floral arrangements should you include in a floral design portfolio?
5) How do you create a florist portfolio on a budget?
Andmuchmore! You’ll also get floral design portfolio ideas and real-life examples using experienced floral educator Kelly Perry’s floral design work.
What is a floral design portfolio?
A professional portfolio is something that every artist should have—yes, even florists! A floral portfolio is a way to showcase your skills, talents, and history of work with flowers. Think of your floral portfolio as your resume. It’s the floral design work you’ve done, what you can offer, and the kind of design work you hope to do more of in the future.
As you grow your experience, your floral portfolio will grow, too. As yourfloral design skillsgrow, the quality of your work will grow. And as your connections in the industry grow, your photography options will grow, too.
But getting content on the page is thefirststep. Remember this, and fervently guard yourself against comparing your work as it is today with people who have been in the industry longer than you. You’ll get there!
To get your florist portfolio started, you can take quality photos yourself as long as you know how to utilize the tools at hand! If you’re interested in learning how to snap gorgeous, professional images on your own using a smartphone, Team Flower offers a class onHow to Photograph Flowers.
How do you create a floral design portfolio?
Here’s a quick, high-level overview of the steps you need to take to create a floral design portfolio of your own.
Brush up on your photography skills or schedule time with a photographer.
Research and plan the floral arrangements you’ll need to create ahead of time.
Gather all floral supplies needed to create your planned floral arrangements.
Put in an order for your flowers and greens from your favorite floral wholesaler or local florist, or pick some up from a quality grocery store.
Schedule time on your calendar to build and photograph your arrangements in one piece of blocked time.
On the day you receive your flower order, process the flowers if needed.
Design the pieces for your floral portfolio based on your initial plan. If you have extra to work with, showcase more examples!
Photograph each piece from several different angles. (Or have your photographer do so.)
If you’re photographing your floral arrangements yourself, take time to carefully edit and select the best shots.
Add them to your website floral design portfolio page or your digital portfolio, and get ready to show them off!
Remember, the above list is just a quick look. You’ll get an in-depth education on what to include in your portfolio below, so keep reading!
What should your florist portfolio include?
Determining what you should include in your florist portfolio can be tricky. The answer to this question is going to vary from one business model to another—there is no “one size fits all” floral portfolio type.
To determine what’s right for your portfolio, you’ll need to consider what type offloral job positionyou’d like to have or what would work best for your business model.
Think through what you’ll be providing, whether that’s:
Wedding and event floral services
Flower farm bundles or farmer-florist designs
Or a brand-new retail floral shop to your community!
You’ll also need to think through your clientele and whattheyexpect and would like to see. (This part is really important!)
And finally, consider whatyouwant to create—over and over again!—as the floral designer. Your floral portfolio will act as a majormarketing toolfor your business, so what you market is likely what you’ll be asked to create.
No matter your floral career goals or business model, there are a few categories of items you should include in your florist portfolio. Let’s take a closer look!
Need the right flower arranging tools to get started? We can help with ourfloral toolkit!
Floral design portfolio ideas: Types of arrangements to include
Because your floral portfolio will be your number one marketing tool, you want to showcase a sample of each of the items you offer.
Get everything you need to know to start your floral career in ourHow to Become a Floral Designeronline class. Take your next step with confidence. And receive guided feedback for your floral portfolio.
This can be quite a lot of work at first to create these essential designs for your portfolio, but we promise—it’s worth it!
To get started, we suggest participating in styled shoots, hiring (or doing a trade with) a local photographer, and/or taking professional photos yourself.
Key term: Astyled shootis a coordinated photography event planned in advance, usually with other wedding and events professionals. Everyone works together to contribute their offerings for a styled mockup, like a table setting or staged bride and groom photos. Check out this free guide to working with photographers for a styled shoot to learn more.
Team Flower has a slew of helpful classes for your portfolio building journey—including onlinefloral design classeslikeHow to Become a Florist,Foundations,, andHow to Photograph Flowers. You can have access to all of these courses (and more!) by joining the Team Flower Academy.
Here are a few suggestions of arrangements to include based on various business models:
Beginner Basics thatEveryFloral Design Portfolio Needs
No matter what work you do in the floral industry, it’s likely you’ll need photography of the following basics:
Floral arrangements in vessels, perhaps a variety of container styles
Wearables, like boutonnieres, flower crowns, and corsages
Retail Floral Portfolio
Forretail florists, whether you’re in a brick-and-mortar shop or work out of a home studio, you’ll need to include the following in your floral design portfolio:
Floral arrangements in vessels, perhaps a variety of container styles
Specialty holiday arrangements
Sympathy arrangements(Video) 5 Florist Careers That Aren’t Owning A Flower Shop
Wreaths or swags
Wedding and Events Floral Design Portfolio
If you plan on servicingweddings and events as a floral designer, whether big or small, you’ll need to demonstrate you can create the following floral arrangements:
Wearables, like boutonnieres, flower crowns, and corsages
Centerpieces of various sizes
Floral arbors and flower installations
Are you a flower growerandfloral designer? Whether you have a micro farm or a robust, multi-acre growing setup, if you’re offering bothfarm-fresh flowersand design services, you’ll need to include examples of both. Some portfolio ideas include photography of:
Individual flowers by seasonality
DIY buckets for pick-up by brides or customers
Market bouquets and hand-tied offerings
flower CSA arrangement examples
Mobile Retail, Flower Truck, and Pop-Up Shop Portfolio
Do you run a small-scale, mobile floral retail business? Pop-up floral shops and carts,flower trucks, and even floral delivery bikes offer a unique shopping experience that can move to where customers are congregating! In addition to any other relevant designs or services mentioned above, you should showcase the following in your floral portfolio:
Individual flowers for “Build Your Own” bouquets
Photos of your pop-up set-up or flower truck in action
Dried floral bouquets/centerpieces (if applicable)
Include a Range of Shapes, Styles, and Color Combinations in Your Florist Portfolio
As your business and portfolio grows, capture the shape, size, color and texture variations in the arrangements that you offer.
For example, bridal bouquets can be an asymmetrical garden-style, a tight round pave, a teardrop cascade, or a large, wild bohemian design. (In our, you’ll learn how to create round, cascading, and asymmetrical bouquets in a garden-style… all from scratch!)
And it’s important to keep in mind that floral wedding arbors can be round, rectangular, heart-shaped, triangular, and more!
Even everyday floral arrangements can range from large and full to a small hand-tied bouquet. So make sure to include a variety of shapes and sizes of your floral work as you grow your portfolio.
Basic Flower Bouquet Shapes to Include in Your Portfolio
Tailored Round: This bouquet usually features very little greenery and is arranged in a large, tight, round shape.
Cascading: This bouquet contains both flowers and greens which waterfall toward the ground from the hand.
Organic: This bouquet is inspired by how flowers grow in the garden and is typically large and wild.
Include a Variety of Arrangement Styles You Love
If you’ve dipped your toes into the floral design world, you know there are various types of styles to create in.
Maybe one particular style strikes your fancy, or perhaps you want to offer all types to your clients. It’s up to you to decide what you sell, but it is helpful to educate yourself on different styles!
Here is a list of a few of the most popular floral design styles and their descriptions:
Garden Style: These arrangements typically utilize a few varieties of blooms that are loosely tied or arranged. Flowers have space to move and dance in these bouquets.
Traditional: The blooms chosen in this style are those that are well-known (like mums, roses, babies breath, etc.). You’ll find round and tidy arrangements in this style!
Boho: Also known as “wild and free,” this approach incorporates a large variety of flowers in one arrangement and is typically large and luscious utilizing specialty blooms.
Luxury: Opulent and extravagant, this style will include large, very full arrangements and contain multiple types of more expensive flowers.
Hand-Tied: This style is often described as organic and natural. It is a simple design usually incorporating local farm-grown blossoms.
Include a Variety of Color Combinations
There are countless creative opportunities when it comes to color! If you’ve spent any time looking at flowers on Instagram or Pinterest, you know there are a variety of popular color combinations, including:
Neutral palettes (like blush and cream)
Classic palettes (like white and green or pink and white)
Bold, unique palettes (like orange and maroon).(Video) Becoming a Florist: HOW TO GET WORK EXPERIENCE
Ideally, your portfolio will include at least one example of each category.
This is also the perfect place to include images of color palettes you most enjoy working with!
Do you love the large range of cool and warm hues in the color purple? Include arrangements utilizing both! Are you inspired by complementary colors? Don’t miss out on an opportunity to showcase your creativity!
Your typical client may not know various types of flowers and when they’re available throughout the year.
However, creating a floral design portfolio that highlights a mixture of widely available flowers and seasonal flowers will set you up for success!
Your clients will be able to see what types of flowers they can expect in their arrangements. This helps set realistic expectations, and it helps you in not having to say “no” to everything your client requests.
This isn’t something you necessarily need to add to your portfolio if you’re just starting out, but it can be helpful as you grow.
Tips for Creating a Floral Portfolio on a Budget
Creating arrangements to cover all of these categories takes time and money. Whatever you do, don’t go in the “red” simply to build your portfolio! Be creative in how you accomplish this mission.
Forage flowers and greenery from outside, grab blooms from the grocery store or your local flower shop, create an opportunity for a trade with a local photographer, and use the same flowers to make as many arrangements as you can.
In an earlier version of this article, Team Flower Member Kelsey Lake generously shared these four tips on creating a portfolio on a budget:
Find the nearest Trader Joe's or Whole Foods: Of course, it's always ideal to support your local florist, but that may not be the financially prudent option for this project. Most folks have a Trader Joe's or Whole Foods nearby with a great selection of affordable blooms and greenery. Plus, many locations allow you to put in a special order. Just give them plenty of lead-time. Choose 2-3 types of greenery, focal flowers, and filler flowers, all within a cohesive color palette.
Forage: Depending on the time of year and your location, you could forage for some material. Always ask permission to forage on someone else's property, and know what you are harvesting before you bring it home. (Safety first!) Click here to see best foraging tips and practices.
Search Your Home: Chances are, you have some fantastic options for vessels lying around your home. Get creative! Bowls, cups, glass bottles, urns—the sky is the limit, as long as it fits the aesthetic and mechanics of your design!
Keep Your Tools Simple: Choose designs that require tools you already own or can easily source. A local florist may let you purchase a few pieces of floral tape, wire, foam, or other materials for a reasonable price instead of paying for an entire package of something you may not use all of. Make sure to have a flower frog or two on hand as well. Local craft stores are also your friend here. And don't forget your blade! While different flowers ideally require various tools, all that hardware gets pricey. For now, any pair of garden clippers will do just fine!
For more tips on what florist tools and supplies you’ll need (and how to use them!), read Flower Arranging Tools 101.
BONUS TIP: Team Flower member Stephanie Young wrote an incredibly helpful guide on creatingBeautiful Social Media Images on a Tight Budget of a New Floral Designer. This is a great place to start when you’re brand new in the industry.
“We all have plenty of holes in our skillsets when we first begin. Everyone starts somewhere! Fortunately, the Internet provides us with countless free resources to supplement our floral education. Right here at Team Flower, there's an endless supply of how-to videos and articles aimed at making you a better designer. Youtube videos, podcasts, blog posts—all of these resources can help build up your skills. If you are looking for a more structured way to learn, a reputable online class could help you master the basics before you put yourself out there for potential employers.” — Kelsey Lake
Stage a Styled Shoot
Another great way to build your portfolio is by organizing a styled shoot. Not only does it give you the opportunity to obtain professional photos, it also allows you to network within the event industry by allowing an opportunity to connect and work with vendors such as photographers, planners, caterers, dress makers, and more! And when you’re the one planning the styled shoot, you get to decide the scope of those involved.
For a comprehensive take, listen tohow to plan a styled shooton the Team Flower Podcast.
The best place to start when you’re a new florist is with Team Flower’sHow to Become a Florist Class. In this online course, you’ll be equipped to confidently start your floristry career. You’ll learn floral industry language, get connected to suppliers, and receive step-by-step design instruction for building your floral design portfolio. Coaching with an instructor is included.
How should you display or share your floral design portfolio?
Once you create the foundation of your portfolio, the next step is to share it and gather a following of potential clients.
In a digital world, there are many opportunities to share your creativity and your work!
When people are shopping for flowers, they’ll often take to searching the internet and Pinterest. While incredible floral inspiration can be found this way (both by floral clientsandflorists alike), this can sometimes create unrealistic asks from potential clients.
Having a collection of professional images on your website and social media accounts of yourownwork will act as a guide for those seeking your design services.
Utilize Social Media
Social media can be overwhelming at first, so remember:One step at a time!You can share your floral work through social media platforms like FaceBook, TikTok, Pinterest, and Instagram.
We suggest choosing one or two platforms to focus on in the beginning. Once you get the hang of things, build your following, and expand your portfolio, you can add in other platforms to increase your reach.
Social media is always a hot topic, and our community members have shared their knowledge generously. Here are a few helpful articles:
Social Media Authenticity
5 Strategies for Improving Your Social Media Presence
How to Use Pinterest for Marketing
Create a Website
Having a website builds your credibility with potential clients as well as with other florists in the industry. This should be high on your list of priorities when you start building your portfolio!
There are a multitude of website-hosting platforms you could utilize for your webpage—both free and paid. Squarespace, WordPress, and Shopify are some of the more popular sites. Each have pros and cons, so do some research as to which would be the best fit for your ideal business.
For a couple of real-life examples, check out floral educator Kelly Perry’s live floral design portfolios:
Visit Kelly’s flower shop in Chambersburg, PA
Check out Kelly’s wedding floral design services in Chambersburg
But remember, your website doesn’t have to be incredibly complex or involved—especially in the beginning! There are a few key things you need to include, like photos, your business location, and basic information about your floral design services.
Team Flower Member Marijo Anderson wrote this helpful article,11 Must-Haves for Your Floral Business Website. This is a great start for getting your business’s website up and running!
Remember, you’re not in this alone! You’ve taken the first step of faith to do something you love, and we’re so proud of you!
Now it’s time to take the next step and capture your beautiful flower arrangements in a comprehensive floral design portfolio—that way, you can share that beauty with the world.
Contributing Authors and Photographers
Parts of this guide was originally published in a Team Flower article contributed by Team Flower Member Kelsey Lake. (Thanks, Kelsey!)
Kelsey is a newcomer to floral design and currently works as a design assistant at Shady Grove Flowers in Asheville, North Carolina. She can't wait to see where her journey with flowers will take her! Team Flower member since November 2019.
Team Flower Staff
Our mission is to connect and empower flower lovers with lifelong, global community support and education to help them love the world through flowers. We work together as a team to bring you the best free educational content for floral designers that we can.Have questions? Contact us via the chat button on the right!
(1) Almond Leaf Studios
(2) Jake + Heather
(3) Heather Payne Photography
(4) Marcie Meredith
(5) Almond Leaf Studios
(6) Almond Leaf Studios
How do you make a floral arrangement step by step? ›
- Step 1: Decide on a flower arrangement design. ...
- Step 2: Cut and prepare flowers. ...
- Step 3: Choose a vessel. ...
- Step 4: Prepare your flower vase. ...
- Step 5: Create a base with greenery. ...
- Step 6: Add focal flowers. ...
- Step 7: Add filler flowers. ...
- Step 8: Finish your flower arrangement.
- S-SHAPED FLOWER ARRANGEMENT. ...
- OVAL FLOWER ARRANGEMENT. ...
- HORIZONTAL FLOWER ARRANGEMENT. ...
- VERTICAL FLOWER ARRANGEMENT. ...
- FAN-SHAPED FLOWER ARRANGEMENT. ...
- CRESCENT FLOWER ARRANGEMENT. ...
- TRIANGULAR FLOWER ARRANGEMENT.
- Present your work as a case study. ...
- Carefully curate your portfolio. ...
- Showcase real-world work, even if it's got problems. ...
- Less design exercises. ...
- Talk about results. ...
- Make your portfolio easy to navigate. ...
- Do your research, and write sincerely. ...
- Let your passion show.
The diameter of the chosen vase should be in proportion to the number of stems you want in the arrangement. In a vase with a diameter of 3 inches you can have 12 to 25 flowers. Each additional inch in diameter can need up to 12 more flowers. But once again it all depends on your personal taste.How many different ways can 7 floral arrangements be arranged? ›
Answer. or 5,040 ways. Alternatively, we can use the simple rule for counting permutations. That is, the number of ways to arrange 7 distinct objects is simply.What are the 7 principles of floral design? ›
In order to arrange flowers in such a manner it is necessary to become acquainted with all the elements of good design. The elements of design are color, light, space, line, form, pattern, texture, and size. The principles of design are balance, dominance, contrast, rhythm, proportion, and scale.What are the 9 basic floral design principles? ›
The primary principles are Proportion, Balance, Dominance, Rhythm, Contrast and Unity. The secondary principles of Design are: Scale, Focal Area/Focal Point, Repetition, Accent, Depth, Transition, Variation, Opposition, and Tension.What are the 4 categories of flowers? ›
There are three primary kinds of flowers: Annuals, Perennials, and Biennials. In addition, there is the fourth type of flower that behaves both annuals and perennials like a hybrid. Also there are two more kinds of flowers namely shrub flowers and tree flowers.What is the rule of three flower arranging? ›
The 'Rule of Thirds'
Cut your stems according the height of your vase, so that your arrangement extends 1/3 or 2/3 the total height of the vase. So if the vase is 25cm (10 inches) then the overall arrangement should be about 75cm (30 inches).
Three general styles — Line Arrangements, Mass Arrangements, Line-Mass Arrangements —are the basis of all floral designs.
What are the 6 principles of floral design? ›
Size: In Floral Design, size is a visual dimension of a component, rather than the actual dimension. The six Principles of Design are: Balance, Contrast, Dominance, Proportion, Scale and Rhythm.What are 7 good things to put in a portfolio? ›
As you begin to create your portfolio, there are several different categories that you should consider: Personal Information, Values, Personal Goals and History, Accomplishments and Job History, Skills and Attributes, Education and Training as well as Testimonials and Recommendations.How do you make a portfolio step by step? ›
- Identify your best work samples. ...
- Create a contents section. ...
- Include your resume. ...
- Add a personal statement outlining your professional goals. ...
- List out your hard skills and expertise. ...
- Attach samples of your best work. ...
- Include recommendations and testimonials from credible sources.
- Table of contents.
- Current resume.
- Cover letter catered to the specific role/company you're interviewing for.
- Projects/work samples.
- Awards/honors or any relevant certifications you have.
- Letters of reference.
- Demonstrate a Breadth of Work. ...
- Curate Your Work According to The Client Spec. ...
- Provide Context and Index Your Work. ...
- Include Non-Client Work and Recommendations. ...
- Curate Carefully. ...
- Gain Feedback. ...
- Include Your Professional Side-Skills. ...
- Promote Your Portfolio.
Your portfolio does not need to be chronological, put pieces in an order that enables you to communicate everything you wish in the order you want. Always begin with or highlight a piece that strongly demonstrates your abilities. Sort your work appropriately.What is the best format for a portfolio? ›
- Portfolio website. A portfolio website is the most common digital portfolio type. ...
- PDF portfolios (Slides or Documents) ...
- Social media portfolios. ...
- Cloud storages as portfolio.
Know Your Numbers. If you're using a tall vase, the entire arrangement from the very top to the bottom should be two and a half times the height of that vase.What is a good size vase for a centerpiece? ›
The size of a centerpiece can range from 12″ round to 30″ round depending on the environment it is placed in.What does 12 roses mean? ›
A Twelve Rose bouquet is one of the most popular number of roses meaning, telling your special someone “Be Mine.” Offering a dozen roses is like shouting out “I just won the lottery with you,” while at the same time being one of the simplest and most honest ways to ask the love of your life to be yours.
What is negative space in floral design? ›
Negative space is space void of a design or left empty around individual flower and plant material: it is space without contents. This third part of the space element is a wonderful way to create focal areas which are areas of dominance.How many stems in a flower arrangement? ›
For a small arrangement, use 2-3 stems. Medium (like the one pictured), up the dosage to 4-5 stems. For a large bouquet, 6-8 stems is your answer.How do you balance a floral arrangement? ›
Balance in Floral Arrangements
It doesn't mean that each side of a design must match the other, but that one side, color, or texture, is offset by an equal element on the opposite side. Make sure arrangements have equal visual weight or equal eye attraction on each side of the arrangement.
There are many styles of floral design including Botanical Style, Garden Style (Hand Tied, Compote or Armature), Crescent Corsage, Nosegay Corsage, Pot au Fleur, Inverted "T", Parallel Systems, Western Line, Hedgerow Design, Mille de Fleur, and Formal Linear.How many flowers in a large centerpiece? ›
|Arrangement||Centerpiece 4" by 4" by 4" Square Vase|
|Stem Count for Small Centerpiece||10 Stems|
|Stem Count for Medium Centerpiece||15-20 Stems|
|Stem Count for Large Centerpiece||25-30 Stems|
Effective design centres on four basic principles: contrast, repetition, alignment and proximity. These appear in every design.What is 3 5 8 in floral design? ›
One of the European designs that we create in floristry is called the Form Linear, in which we apply flowers by using the 3:5:8 rule, with 3 main focal groups: 3 = Sub-dominate Group/Placement. 5 = Contrasting Group/Placement. 8 = Dominate Group/Placement.What are the 3 major components of the floral industry? ›
The floral industry essentially consists of three major components: growers, wholesalers, and retailers. The recent trends are more towards eliminating intermediaries, the wholesalers between the growers and the retailers, to lower costs.What is the golden ratio in floral design? ›
According to Bruni, the "golden ratio" for floral arranging is creating a visual where the arrangement is two-and-a-half sizes bigger than its container.What is hook method in floral design? ›
HOOK METHOD: Wiring technique in which the wire is inserted through the flower and a small hook is formed in the wire before it is pulled back into the flower. HAIRPIN METHOD: Corsage wiring technique in which the wire is shaped into a hairpin.
How do I market myself as a florist? ›
- Do market research. ...
- Reach out and get involved. ...
- Advertise the benefits you offer your customers. ...
- Make your business stand out. ...
- Get feedback from clients. ...
- Tell your story on social media. ...
- Use social media as a marketing tool. ...
- Offer free flower delivery in local areas.
Create some social media accounts, design some flyers, create a professional website, and reach out to your local community. Let them know you're open for business, and ready to help with all their floral needs!How much profit should a florist make? ›
Your goal is a 70% profit margin on your flowers and hard-goods. The mark-up on your flowers is typically 3 to 4x your wholesale cost. The mark-up on your hard-goods is usually 2 to 2.5x your cost.Is owning a florist profitable? ›
How profitable are florist businesses? As an individual florist, you can make around $29,000 annually, according to the Bureau of Labor Statistics. However, expanding beyond work as a solo contractor into a full business can increase your profitability.